Helping Edenred Drive Innovation & Intrapreneurship

An Intrapreneurship Program

How Mantu supports Edenred’s In-House innovation by designing a yearly open-innovation challenge for its intrapreneurs.

About Edenred

Edenred is the global leader in payment solutions for the working world. Whether it’s mobile applications, online platforms, cards or credit-cards, these solutions aim to improve the user’s’ quality of life, increase companies’ efficiency and boost suppliers’ revenues.

The group brings together a unique network of 50 million Edenred internal users and 2 million partner merchants in 46 countries through more than 850,000 corporate clients.

A quest for agility in innovation

Following a 2011 partnership with investment fund Partech Ventures to support disruptive startups, in 2017 Edenred championed an in-house international innovation program encouraging employees to work on and develop their own innovative projects within the company. 

The Edenred Factory’s goal was to allow disruptive, high-potential ideas to emerge within the group, with a view to converting them into concrete projects. The idea was to combine the agility of a start-up with Edenred’s ability to take a product to market through its international network. 

Structuring innovation and boosting intrapreneurial spirit with Edenred creative teams

•Following a challenging first year, Edenred wanted to find ways to better support and mentor its intrapreneurs, as well as take their projects to market.

•The program had to be reshaped to allow for a more solid organizational structure and step-by-step progress framework.

•Edenred teams had to be equipped with the right tools to build a viable product and prepare a solid pitch for the executive committee. 

•The selected project would be incubated for a period of 6 months, during which the project owner focuses exclusively on developing their idea. Edenred needed to establish a workflow creating momentum for its projects in order to take them to market.

•Finally, this international incubation program had to adopt a coherent cross-country approach, supporting intrapreneurs on a regular basis.

Mantu built a 3 step intrapreneurial program to generate great projects and accelerate through open innovation

Partners in innovation, from conception to launch

•As well as being a partner for innovation throughout all Edenred locations, Mantu also supports the next stages in the innovation cycle; market rollout.

•Our extensive range of integration services ensures that the innovative product or service is embedded successfully within a company’s offerings, after which comes product promotion, scale up, and continuous development; Mantu is on-hand at each step of the journey.

We have a partner by our side who enables us to offer our creative teams innovative methods identical on all our locations, and supports us with great agility, flexibility and reactivity in the production and market rollout of new solutions.

Agathe Thomas – Chocat
Open Innovation Manager – Edenred

Our active involvement does not stop once the market testing phase is done. Our Mantu ecosystem of expertise and brands supports our clients in launching projects on the market.

Julien Lacaze
“Future of Work” Director – Mantu

Building Edenred’s future business while implementing a strong innovation culture

By using a host of innovation methodologies already tested and honed at Mantu, we empowered Edenred’s global talent community to convince their executive committee to move forward with intrapreneurial projects. 

One project involves a mobile app to optimize how logistical operatives interact on site. This app has the potential to revolutionize the way different logistics stakeholders operate in Brazil, but also worldwide. 

It’s an example of how ideas emerging from the intrapreneurship program can be developed locally,  then implemented on a global scale. 

The program is also a chance for natural brand ambassadors and the most creative talent to stand out as their project gains visibility. Edenred also benefits from increased agility throughout the intrapreneurial cycle.

This program is another major step in Edenred´s transformation journey.

Edenred selected Mantu to support their transformation in a long-term global partnership.

Edenred’s Intrapreneurship program key highlights

+30 creative candidates worldwide

4 great projects

Mantu supports Edenred’s intrapreneurs for a 6-month time period

Innovation methodologies tested and embedded by Mantu

About our ‘Innovation’ practice

This incubation program showcases Mantu’s ability to answer its partners’ innovation needs, whatever they may be. Whether it’s about promoting innovation from within the company (Edenred Factory), or with the help of Mantu’s own dedicated innovation units (the Lab and the Studio), the Group can provide effective solutions tailored to each client’s requirements.

Research & Development and open innovation will shape the business models of the future. We invest in an R&D Lab and in a Studio (our start-up incubator) in order to always be at the cutting edge of innovation, constantly developing new services and products.

About our Amaris Consulting brand

Amaris Consulting is an independent technology and management consulting firm providing high added-value services to our clients on an international level. With more than 6,500 talented employees in 55 countries, we care only about our clients’ expectations. Our agility and flexibility enable us to constantly adapt our services to match our clients’ needs. 

About our Pixel Alliance brand

Pixel Alliance is a young collective of creatives, developers and digital experts. These digital craftsmen create holistic worlds and build bridges between the physical and virtual dimensions.

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